I’ve wrote a piece for Small Business Computing on the top 10 tips for using links to improve Google search result rankings. Here are the top three tips from that article.
1. It’s way better to have a few quality backlinks than thousands of crappy ones.
A lot of people go after as many backlinks (links from other sites that point to your content) as they can get. In reality, though, it’s better to have 20 high-quality links than 20,000 links from junky, spammy sites.
What is a high-quality backlink, exactly? One example is a link in an article that points to a page on your site, especially if the article is relevant to your web page. The more authoritative the site is that links to yours, the better that link will be for SEO, not to mention helping to drive traffic to your site.
2. Quality content attracts quality links.
A blog post or article on your site that’s funny, controversial, useful, highly topical, or just plain interesting is likely to get linked to by bloggers and others. The search engines see those links as votes of confidence for your content, which helps the content rise in search result rankings.
3. Don’t get too caught up with Google rankings.
The SEO benefit of a well-placed backlink from a contextually relevant, authoritative, trusted site can be transitory. However, such a backlink can give you long-term benefits by continually driving targeted, motivated viewers to your site. The less you depend on Google to send targeted traffic to your site, the better off you’ll be in the long run.