At the recent Search Engine Strategies conference in San Francisco, I was given a demo of InboundWriter. It’s a new online tool that helps you optimize content such as web pages and blog posts for search engines, and it’s well worth a look-see.
With the free version, you can optimize up to eight documents a month. If you need more, there’s a $20 monthly plan.
After setting up your account, you create a new document. Next, tell InboundWriter what the topic is and give it some websites your site (or blog) competes against. This helps give the tool context for the recommendations and score (from 0 to 100) it assigns your content. The score reflects how well, or poorly, your document is optimized for relevant keyword phrases.
InboundWriter displays a list of relevant terms and rates them as to how effective they may be for optimizing your content. The software calculates how many times you’ve used a given term and provides easy-to-follow recommendations.
While helpful, InboundWriter is a new Software as a Service (SAAS) that will likely improve and gain more features over time. Some of its keyword recommendations are off the mark, for instance, and typing in the document editor can be slow. But these are minor complaints. Give the free version a try, especially if you have a WordPress blog; an InboundWriter WordPress plug-in has just been announced.