The cornerstone of successful (i.e. profitable) email marketing strategy is having a responsive list. Many Internet marketing “gurus” talk about having a large number of subscribers and liken that as the link to their success. But when you’re building a community within your target audience, it’s really less about the quantity of email subscribers and more about the quality of subscribers on your list. Building a strong, trusting relationship with ideal prospects in your target market is important because when you do make an offer, they’ll be more likely to respond.
The only way to get your email subscribers to respond to you is if you earn their trust. And one way you can do this is to keep in touch with them consistently. Sending an email only when you have something to promote will not yield the results you expect.
Because they know all you’re trying to do is sell them something – no one likes to be sold. If you have tried this in the past, you probably saw a large number of people unsubscribe from your list shortly after the offer was mailed, right?
The key to building a responsive email list is to keep in regular contact with them. Emailing your list at least once a week with a tip, or links to your weekly blog posts or even a newsletter, is a good start to building a relationship with them. Once they see you’re working hard to interact with them, build a rapport with them and share helpful information/resources, they will be more receptive to your offers.
Consistency is critical. And the only way to achieve consistency is to create a system for staying in touch with your email subscribers. My favorite way to create a system is to use technology to work for you so that you can maintain the level of communication from week to week and month to month.
This is a really simple strategy, but I often see folks getting stuck on the “how to” details and therefore, it just doesn’t get done.
If you’d like to learn my proven, email marketing secrets (those that bring me hot client leads and generate passive income for by business each and every week), I invite you to join me in my “Build Marketing Momentum” training program. There you’ll receive my step-by-step system for attracting more clients, creating more visibility for your work and systematizing your marketing efforts. Get all the details on this affordable, easy to implement program at www.BuildMarketingMomentum.com.
Sydni Craig-Hart, expert marketing coach and consultant, supports service professionals in creating success – in both their businesses and their lives. Known as “The Smart Simple Marketing Coach,” Sydni uses a results-focused, “how to” approach in implementing simple and customized strategies so clients realize their professional and personal dreams. She has worked with hundreds of clients in over 50 different industries to help them attract more clients, develop multiple streams of income, discover untapped profit centers, gain national recognition, and create profitable businesses in which they enjoy the lifestyles they choose. To get your free Smart Simple Marketing Starter Kit and to schedule a complimentary “Profit Breakthrough” coaching session, visit www.SmartSimpleMarketing.com.