Do you need to revise your tactics for mobile SEO? And what impact will Siri, the new iPhone 4S personal assistant that searches the web, have on your SEO efforts? Here are three things you should know about mobile SEO.
1. You don’t have to rethink your SEO strategy to optimize for mobile web searches.
Mobile SEO works pretty much the same as desktop SEO. You still need to optimize content with relevant keyword phrases. You still need to attract quality backlinks from other sites. And you still need to ensure your site is search engine-friendly.
To explore mobile-friendly keyword phrases, use the free Google AdWords Keyword Tool’s mobile filtering option. Look for “Advanced Options and Filters” near the top of the page and select “Devices: Desktops and laptops,” then select a mobile option.
2. You might want to make your site mobile-friendly.
In most cases, modern smartphones and tablets are capable of serving up desktop-browser-optimized sites in a readable, usable fashion, “so there is no real need for mobile-specific effort from webmasters,” according to Google’s Webmaster Central blog.
However, it might make sense for your content to be formatted differently for smartphones and tablets to improve the customer experience and to increase the likelihood they’ll make a purchase or take a desired action.
Not sure how your current site looks on a small screen? On November 1, Google released an online tool, GoMoMeter, which shows how your site looks on a mobile browser. You can also find a mobile site developer using Google’s tool. For $25 a month, Mobile Moxie offers online tools for keyword research, mobile website emulation, mobile search engine simulation, and more.
3. Siri will make optimized listings and long-tail keywords more important.
Ask the iPhone 4S Siri personal assistant a question, such as “Where can I hide a dead body?,” and it’s likely to deliver a list of relevant businesses culled from Google Places and Yelp (such as swamps and dumps). As voice-search technology on iPhones, Androids and other smartphones become popular, it will be even more important to make sure your small business has a keyword-optimized listing on Google, Bing, Yahoo and Yelp.
At the same time, Siri makes long-tail keyword searches much easier on an iPhone 4S. With that in mind, you might want to create an FAQ page on your site with the questions written as long-tail keyword phrases.
Adding it All Up
Optimizing for mobile devices is no different from optimizing for computer-based searches. But as people increasingly perform searches on smartphones and tablets, make sure your site displays well on mobile devices and emphasizes the action you want users to take. Get your business listed with Google, Bing, Yahoo and Yelp (if relevant). And stay current with voice-enabled smartphone search and other trends.